 |
|
|
| Advertising – The Process |
|
 Research |
|
| |
Any creative that works in the marketplace has to be substantiated by an incisive understanding of the competition. Research and analysis is the key towards this. Our research wing gathers critical data and processes it, cutting through reams of information to arrive at the platform from where the strategic leap is planned. |
|
|
| |
|
| Strategy |
|
| |
The strategy is the foundation of any advertising campaign. The unseen link between the communication and its intended target group. Many an advertising dollar has been wasted due to wrong strategic thinking. Precisely why we invest so much talent and man-hours for this all important tool of advertising |
|
|
| |
|
| The Creative Process |
|
| |
The creative product breathes life into a strategy. It gives it form and meaning. Transforming it from a science to an experience for the consumer. Because benchmark creativity is all about capturing the essence of life and expressing it in an unexpected, humorous or surprising manner. Our creative process is a glove-in-hand co-ordination between the strategic and media teams, thus what emerges is not creativity for its own sake, but a matured, well thought out expression that probes the mind of the target and leaves a lasting impression. So, in the final analysis what matters is not whether an idea is the sharpest, the wackiest or the edgiest. What matters is whether its purpose was achieved. |
|
|
| |
|
| Media planning |
|
| |
In its broadest term any vehicle of communication is media. The mix comprises of press, electronic, outdoor, interactive, below the line and unconventional media. Our planners are equipped with the right kind of information to plan your communication effectively. Giving you the desired impact by talking to the people you want your brand to talk to |
|
|
| |
|
